Roofarm Rebranding
This project is a rebranding initiative accompanying Roofarm's business expansion. The company has grown from urban rooftop agriculture and is now expanding into large scale rural farming alongside its urban operations. At this stage, the corporate vision was redefined as Reinventing Agriculture to Sustain the World's Food Supply. This vision was translated into a circuit inspired identity that expresses agriculture as infrastructure. The identity features two interconnected forms that symbolize the relationship between urban and rural systems.
Roofarm Rebranding Brand Identity by 山田太樹 was featured as an outstanding representation of communication design by the A' Design Award & Competition. Roofarm Rebranding Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
