Tao Hua Ji
Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.
Tao Hua Ji Packaging Design by Zhou Jingkuan was featured as a grand example of communication design by the A' Design Award & Competition. Tao Hua Ji Packaging Design earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
