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Elogio de la Sombra de Buenos Aires Exhibition and Identity

Martina Zangari Exhibition and Identity Cultural Heritage

Elogio de la Sombra de Buenos Aires

Elogio de la Sombra de Buenos Aires is a site specific exhibition and visual identity created for the Centro Cultural Borges. The exhibition presents twelve miniature scenes of daily life in downtown Buenos Aires, inspired by a poem by Jorge Luis Borges. Paper cutouts are placed inside micro perforated cylindrical capsules that light them and project their shadows. The installation occupies five shop windows. Calligraphic symbols from the institutional archive were digitized for titles, labels and printed materials. An interactive microsite is reached through a code on the windows.

Elogio de la Sombra de Buenos Aires Exhibition and Identity by Martina Zangari was recognized as a creative example of communication design by the A' Design Awards. Elogio de la Sombra de Buenos Aires Exhibition and Identity won the Bronze A' Design Award in Cultural Heritage and Culture Industry Design in 2026. The A' Cultural Heritage and Culture Industry Design Award is an international, jury-voted, fair and ethical design recognition program that rewards excellent design of cultural heritage projects, cultural conversation, preservation, restoration and protection projects, heritage architecture and more.

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