Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Mirzam: Monsters Collection Chocolate Packaging by Backbone Branding has been highlighted as a grand illustration of communication design by the A' Design Award. Mirzam: Monsters Collection Chocolate Packaging was awarded the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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