The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

The Soul of Maotai Flavour Wu Packaging Design by li zuo has been highlighted as an outstanding representation of communication design by the A' Design Award. The Soul of Maotai Flavour Wu Packaging Design was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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