Fanwu Xiangyin Tea
Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.
Fanwu Xiangyin Tea Beverage by Wen Liu was selected as an innovative illustration of communication design by the A' Design Awards. Fanwu Xiangyin Tea Beverage was awarded the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
