Care for Mom to Be
Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots.
Care for Mom to Be Social Campaign by Seyon Kim has been identified as a grand illustration of communication design by the A' Design Awards. Care for Mom to Be Social Campaign earned the Bronze A' Design Award in Social Design in 2020. The A' Social Design Award is an international, juried, academic and meritocratic design award which rewards excellent design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
