Jingyang Brick Tea
Jingyang Brick Tea is a packaging design for compressed tea bricks. The package measures 100 mm by 100 mm by 40 mm and is made of handmade rice paper, which is moisture proof. The decoration is applied by hand with wood block printing, a traditional Chinese craft. The illustrations show merchant life and local customs of the late Qing dynasty, and three traditional Chinese colors are used across the range. The bottom is closed with a paper label. A straw rope knot seals the package and also serves as a handle for carrying.
Jingyang Brick Tea Packaging by Langcer Lee has been highlighted as an innovative representation of communication design by the A' Design Award & Competition. Jingyang Brick Tea Packaging received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
