Free Estonian
In this unique artwork, Olga Raag used Estonian newspapers from the year when the car was originally produced in 1973. The yellow newspapers at the National Library were photographed, cleaned, adjusted, and edited to be used on the project. The final result was printed on special material used on cars, which lasts for 12 years, and it took 24 hours to apply. Free Estonian is a car that draws attention, surrounding people with positive energy and nostalgic, childhood emotions. It invites curiosity and engagement from everyone.
Free Estonian Entertainment by Olga Raag was featured as an innovative example of communication design by the A' Design Award. Free Estonian Entertainment won the Silver A' Design Award in Fine Arts and Art Installation Design in 2020. The A' Fine Arts and Art Installation Design Award is an international, jury-voted, fair and ethical design competition which rewards superior design of sculptures, paintings, installations, photographs, drawings, mixed media works, ceramics, art objects, craftworks and more.
