A Valley In The City

A Valley In The City is a marketing experience center whose interior takes inspiration from the hills, ravines and streams of Guangdong province. Bionic forms create a modern and minimalist setting, with a ravine hidden within the urban landscape. The ravine and the enclosed houses are wrapped in white punched aluminum plates, which give the space a profile of varying layers. Window apertures are scattered across the walls to frame views along the route. A bamboo installation artwork made by traditional craft inheritors extends about 300 meters through the space.

A Valley In The City Marketing Experience Center by Song Han has been highlighted as an outstanding representation of architectural design by the A' Design Award & Competition. A Valley In The City Marketing Experience Center won the Silver A' Design Award in Interior Space and Exhibition Design in 2020. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design recognition program which celebrates outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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