Wiseman Beer
Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.
Wiseman Beer Beverage by Wen Liu has been selected as an exceptional illustration of communication design by the A' Design Awards. Wiseman Beer Beverage received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
