Nudus
The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Nudus Snack Food by Angela Spindler was identified as a grand illustration of communication design by the A' Design Award. Nudus Snack Food received the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
