Ccpuerh
Ccpuerh Tea is a packaging design for a range of pressed and loose teas. The container is a round aluminium can with an electroplated gold lid, a bronzed pattern and silk-screened text. The can measures 80 mm in diameter, with a body height of 70 mm and a lid height of 10 mm. Three printed shapes, round, prismatic and triangular, mark small round tea, small square tea and loose tea. Different can colours indicate different stages of tea maturity, so buyers can identify each product quickly. The design gives traditional tea a simple and modern look.
Ccpuerh Packaging Design by Somethink Brand has been selected as an outstanding illustration of communication design by the A' Design Award & Competition. Ccpuerh Packaging Design earned the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
