Hou Juice
Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.
Hou Juice Drink Packaging by Leng Chen has been highlighted as an exceptional representation of communication design by the A' Design Awards. Hou Juice Drink Packaging earned the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
