La Moitie
The name of the project La Moitie originates from the French translation of half , and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark. Given the limited space, the team sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. While the boundary between the pink and black spaces is clear yet also blurred at different perspectives. A spiral staircase, half pink and half black, is positioned in the center of the store and provides.
La Moitie Multi Commercial Space by Jump Lee has been featured as an innovative illustration of architectural design by the A' Design Awards. La Moitie Multi Commercial Space won the Golden A' Design Award in Interior Space and Exhibition Design in 2020. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design recognition program which celebrates outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
