Hailuo
Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.
Hailuo In-Ear Headphone by Xiaomi was highlighted as a grand illustration of communication design by the A' Design Awards. Hailuo In-Ear Headphone earned the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
