DokHaeTok
DokHaeTok is a reading comprehension brand for children that combines printed books with a mobile application. The book set is divided into five thin theme books, and each theme book can be read within one week. Questions are placed on the pages inside bubble shapes, so reading is practised in the form of a simple quiz. The application offers quizzes, level steps and a chatbot that answers questions from children. A cube game and school supplies such as study notes are also part of the brand. The aim is to build reading habits in an enjoyable way.
DokHaeTok Reading Comprehension Brand by VISANG has been featured as an outstanding illustration of communication design by the A' Design Award. DokHaeTok Reading Comprehension Brand was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
