Old Parr
Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
Old Parr Branding and Redesign by Laurent Hainaut has been identified as an innovative representation of communication design by the A' Design Awards. Old Parr Branding and Redesign received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
