GuJingGong
The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.
GuJingGong Liquor by Cheng Tian Sheng was identified as an outstanding illustration of communication design by the A' Design Awards. GuJingGong Liquor earned the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
