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Electric Meets Reality In Store Experience Wall

Mark Boey In Store Experience Wall Advertising

Electric Meets Reality

Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car.

Electric Meets Reality In Store Experience Wall by Mark Boey has been highlighted as an innovative representation of communication design by the A' Design Awards. Electric Meets Reality In Store Experience Wall won the Golden A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design recognition program which honors exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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