The Kaobei
The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.
The Kaobei Cultural Promotion Cup by Yen Chang Chen has been highlighted as a grand example of communication design by the A' Design Award. The Kaobei Cultural Promotion Cup received the Golden A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design award which recognizes exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
