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Pimoji More Intuitive Pill Design

Pimoji

Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.

Pimoji More Intuitive Pill Design by Jong Hun Choi has been highlighted as an innovative example of communication design by the A' Design Awards. Pimoji More Intuitive Pill Design won the Iron A' Design Award in Idea and Conceptual Design in 2020. The A' Idea and Conceptual Design Award is an international, juried, academic and meritocratic design prize which rewards outstanding design of innovations, prototypes, blueprints, sketches, models, concepts, brainstorms, proposals and more.

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