Pride Shrike
Pride Shrike is a mascot designed for a national high school athletic event held in Pingtung, Taiwan. The mascot is based on the brown shrike, the official bird of Pingtung County, chosen in place of the monkey figures long associated with the city. Ornithologists were consulted so that the black eye mask, the reddish upper body and the white-tipped tail are shown accurately. The mascot was drawn in both graphic and three-dimensional form and was adapted into animated stickers for a widely used messaging application. The aim is to promote sport and the host region.
Pride Shrike Mascot Design by Meng Chih Chiang was identified as a grand illustration of communication design by the A' Design Award. Pride Shrike Mascot Design was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design competition that celebrates outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
