Smart Display
Smart Display is a car wheel with an integrated display system. The wheel shows three-dimensional images that can be seen without a screen and without glasses. LED units are built into the wheel and follow its shape. A speed adaptive algorithm senses the rotation of the wheel. Below 20 km/h a flowing light effect is shown, and at 20 km/h and above three-dimensional images are displayed. The surface is finished with piano black paint and a bright coating. The display can carry advertising, danger warnings, vehicle condition information and personal images.
Smart Display Wheel by CITIC Dicastal CO.,LTD was selected as a creative illustration of industrial design by the A' Design Award & Competition. Smart Display Wheel was awarded the Silver A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design in 2023. The A' Vehicle Parts, Auto Accessories and Care Products Design Award is an international, meritocratic, just and fair design prize that celebrates outstanding design of car seat covers, GPS systems, roof racks, floor mats, steering wheel covers, car audio, dash cams, air fresheners and more.
