Vivo X80
Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.
Vivo X80 Product Promotion by OUTPUT was highlighted as an exceptional illustration of communication design by the A' Design Award & Competition. Vivo X80 Product Promotion won the Silver A' Design Award in Advertising, Marketing and Communication Design in 2023. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design accolade which rewards exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
