Ggaedok
Ggaedok is a brand identity for a series of Korean language study supplements. The name Ggaedok is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, which refers to awakening confidence and reading comprehension. The logo combines the name with quotation marks, chosen because their shape resembles Korean consonants and vowels. Color foils in selected Pantone colors highlight parts of the quotation marks, and matte coating increases their visibility. Characters printed in the vocabulary book and the reading comprehension book add interest for students.
Ggaedok Study Supplement by Mirae-N Design Team was selected as an exceptional representation of service design by the A' Design Award. Ggaedok Study Supplement received the Silver A' Design Award in Education, Teaching Aid and Training Content Design in 2023. The A' Education, Teaching Aid and Training Content Design Award is an international, meritocratic, just and fair design accolade which recognizes exceptional design of textbooks, E-Learning platforms, educational games, training manuals, instructional videos, interactive whiteboards, educational software, lesson plans and more.
