Rockstar Spotlight Studios

Rockstar Spotlight Studios is a mobile recording studio created as a brand experience for visitors and residents of Venice Beach, California. The installation includes the Unplugged Mood Booth and was presented to introduce the public to the new Rockstar Unplugged flavors. The studio offers emerging artists, gamers and other creators a place to record, exchange ideas and find inspiration. The Rockstar brand identity is translated into a three-dimensional interior, with brand shapes, colors and finishes applied to acoustic foam panels, fixtures, upholstery and extruded logo panels.

Rockstar Spotlight Studios Brand Experience by PepsiCo Design and Innovation has been recognized as a creative representation of communication design by the A' Design Award. Rockstar Spotlight Studios Brand Experience earned the Silver A' Design Award in Advertising, Marketing and Communication Design in 2023. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design award that recognizes outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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