Easy For Us
When a device fails, it sparks concern. The campaign by the Cheil Egypt Creative Team turns each crack, glitch, and slowdown into a path to Samsung support. Every malfunction becomes a clear signal that professional help is available, guiding users to reliable solutions and showing that even if devices are fragile, support keeps peace of mind fully protected.
Easy For Us Advertising Campaign by Cheil Egypt was highlighted as a grand illustration of communication design by the A' Design Awards. Easy For Us Advertising Campaign won the Silver A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design recognition program which celebrates outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
