Sinochem Charging Station
Sinopec Charging Station is a brand identity system created for electric vehicle charging stations. The logo is inspired by a peony motif and turns the growth sequence of petal, leaf and vine into the silhouette of a charging plug. A blue to green gradient links the established corporate palette to renewable energy. The simplified shape stays legible from a distance of up to 50 meters. Leaf and vine forms are reused as ground markings that guide visitors. The system covers signage, digital interfaces, charger design and printed materials.
Sinochem Charging Station Brand Identity by Guangzhou Ace was selected as a creative illustration of communication design by the A' Design Award. Sinochem Charging Station Brand Identity won the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design award that rewards exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
