Nanpi Hardware
Nanpi Hardware is a brand identity created for a metalworking cluster in Nanpi County, Hebei, China. The mark combines a square and a circle drawn with tangent geometry. The resulting form reads as a gate and also as a target reticle, expressing focused precision. The positive space suggests the letter N, and a calibrated slit reveals the letter P in the negative space. A two parameter study generated 147 variants, each tested for clarity at 10 mm. The geometry also supports a three dimensional totem whose key views match the flat logo.
Nanpi Hardware Brand Identity by sxdesign was selected as an innovative example of communication design by the A' Design Award. Nanpi Hardware Brand Identity received the Silver A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design prize that recognizes outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
