Sunday Park
Sunday Park Corporate Identity is a structured visual system developed for the contemporary pet lifestyle sector. The design establishes a modular framework based on disciplined typography, calibrated color relationships, and scalable grid logic. By moderating visual warmth with formal restraint, the system avoids decorative excess while maintaining accessibility. Its adaptable architecture supports consistent implementation across packaging, print, and digital environments, ensuring clarity and long-term brand coherence.
Sunday Park Corporate Identity by Yian Xiang was featured as an innovative example of communication design by the A' Design Awards. Sunday Park Corporate Identity won the Iron A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design recognition program which rewards outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
