Wudang Blessing
Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.
Wudang Blessing Visual Identity by Wu Yao was identified as an outstanding example of communication design by the A' Design Awards. Wudang Blessing Visual Identity received the Silver A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is a highly prestigious international design competition that recognizes excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
