TECO Endorser
TECO Endorser is an advertising campaign created for a Taiwanese home appliance brand. The campaign features the baseball player Chen Chieh-hsien, known as Captain Taiwan, as the brand ambassador. High-end commercial photography combines sports lighting with home appliance aesthetics. Deliverables include two television commercials, four short videos for social media and more than 500 high-resolution master images, adapted for print and digital formats. The aim is to connect the brand heritage with younger audiences.
TECO Endorser Advertisement by Fundesign.tv has been featured as a creative illustration of communication design by the A' Design Award & Competition. TECO Endorser Advertisement won the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design award which celebrates outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
