Sheikh El Burger
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
Sheikh El Burger Logo Branding by Moataz Mohamed was identified as a grand illustration of communication design by the A' Design Awards. Sheikh El Burger Logo Branding was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2019. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design competition which honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
