Status Audio
Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.
Status Audio Brand Identity by Ryan Paonessa was identified as an innovative representation of communication design by the A' Design Award & Competition. Status Audio Brand Identity received the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design award that celebrates superior design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
