Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Brand: Ricci Williams Design Type: Identity and Packaging Category: Packaging

Sienna Monroe

Sienna Monroe is the brand identity and packaging for a plant-based, cruelty-free cosmetics line. The gift box also serves as the shipping box for online orders, which reduces waste. The box is made from recycled uncoated compostable cardboard printed with vegetable inks. The bottles are made from glass, a material that can be recycled repeatedly, and the labels use post-consumer waste paper. A natural printed pattern softens the bold typography. The packaging is intended to be kept and reused after the product is finished.

Continue reading about Sienna Monroe Identity and Packaging

Brand: Maria Stylianaki Design Type: Health Beverage Category: Packaging

4Vita Herbs

4Vita Herbs is a packaging design for a range of herbs used to prepare beverages. Each package carries a drawing, and a harmonious color palette links the drawings into a single visual identity for the series. The bright tones were inspired by the colors of the herb fields and differ from the low tones common in similar products. Descriptive text is placed on the front of the package instead of the back, so the benefits and the main information are read quickly. The package is a plastic doy pack with a zipper that keeps the herbs fresh after the first opening.

Continue reading about 4Vita Herbs Health Beverage

Brand: Manling Lin Design Type: Chinese Baijiu Category: Packaging

Mingniang

Mingniang is a packaging design for a Chinese baijiu blended with concentrated tea essence. The bottle is made of glass and combines an embedded thin metal sheet with a landscape image carved on the back, which appears through the refraction of light. Acrylic, self-adhesive labels, silk screen printing and a crystal cover complete the package. Smooth flowing lines suggest lake water when seen from above and the aroma of tea when seen from below. An ecological green tone conveys the health theme of the drink. The package measures 150 by 150 by 338 millimeters.

Continue reading about Mingniang Chinese Baijiu

Brand: Xianfeng Wu Design Type: Tea Packaging Category: Packaging

Mr.Penguin

Mr.Penguin is a tea packaging design shaped like a penguin. The container body is made of vitreous material, so the spheroidal orange puer tea inside stays visible. A soft wooden cover and a fabric scarf give the package a relaxed and fashionable look. Turning the cover over reveals the face of the penguin character. The form moves away from traditional tea packaging and aims to appeal to younger drinkers of Chinese tea. The empty container can be reused as a storage jar or a vase. Each unit measures 106 by 106 by 240 millimeters.

Continue reading about Mr.Penguin Tea Packaging

Brand: PepsiCo Design and Innovation Design Type: Beverage Category: Packaging

Lipton Pop Art Special Edition

Lipton Pop Art Special Edition is a collection of miniature beverage cans designed for the Russian market. Each 250 ml can carries bright graphics inspired by the bold aesthetic of Pop Art and the styles of distinctive artists. The colourful artwork is combined with the playful and imaginative character of the Lipton brand. The aim is to bring part of the gallery experience into stores and to help the packaging stand out on a crowded shelf. The small format is light and easy to carry, so the drink suits consumption on the go.

Continue reading about Lipton Pop Art Special Edition Beverage

Brand: Yang Bo Design Type: Wine Category: Packaging

Xixia King

It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.

Continue reading about Xixia King Wine

Brand: Wen Liu Design Type: Alcoholic Beverage Packaging Category: Packaging

Mingluye

Mingluye is a packaging design for a baijiu, a traditional Chinese spirit made mainly from mung beans. The bottle shape is inspired by the mung bean, which is also used as a Chinese medicinal material. White vertical bars on the bottle recall the germ of the bean and refer to new life. The bottle body is embossed with patterns of mung bean leaves, stems and fruit, and the cap has a natural earth texture. The outer box is made of special paper with bronzing and embossing. The packaging is kept simple to limit the use of materials.

Continue reading about Mingluye Alcoholic Beverage Packaging

Brand: Ruikang Xie Design Type: Package Category: Packaging

Eyesight Nutrition

Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.

Continue reading about Eyesight Nutrition Package

Brand: Toshiki Okada Design Type: Food Package Category: Packaging

Tokinone

Tokinone is a package design for Dorayaki, a traditional Japanese pastry made by sandwiching bean paste between pancakes. The Tokinone version adds butter cream and flavors such as fruit and green tea. The pattern uses seven colors, one for each flavor, with random shapes that suggest a soft texture. The colors and forms combine old and new, Japanese and Western references. The box is made of non-glossy high quality paper that matches the texture of the pastry. Each cake is given ample space inside the box. All parts are recyclable paper and can be folded flat after use.

Continue reading about Tokinone Food Package

Brand: Wolkendieb Design Agency Design Type: Rebranding Category: Packaging

Bread Culinary Explorers

For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.

Continue reading about Bread Culinary Explorers Rebranding

Brand: Guangzhou Cheung Ying Design Co., Ltd. Design Type: Beverage Category: Packaging

Cilly

Cilly is a packaging design for a rosa roxburghii juice aimed at young consumers. The juice is intended to cleanse the palate during meals while offering a healthy and nutritious option. The container is an aluminium can with a capacity of 245 ml. The can measures 65 mm in length, 65 mm in width and 95 mm in height. The graphics combine a graffiti style with pop art. The brand name is placed within an abstract effect of splashing juice. Bright contrasting colours give the can a young and fashionable appearance.

Continue reading about Cilly Beverage

Brand: Laurent Hainaut Design Type: Branding and Redesign Category: Packaging

Germain Robin California Brandy

Germain-Robin California Brandy is a brand identity and bottle label design for a brandy made in California. The visual identity is clean and straightforward, reflecting the unembellished yet uncompromising character of the brand. The logotype stacks the two founder names, separated by a thin line, to express a balance between imagination and rigor in execution. The California Alembic brandy carries a white crafted paper label that notes the variant in red, with a precise description of the distillation and aging methods.

Continue reading about Germain Robin California Brandy Branding and Redesign