Packing Design - A Design Magazine

Moutai Group's - Taiyuan ZHI

Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.

Brand: li zuo Design Type: Packing Design Category: Packaging

Wuyi Black Tea Floral Flavor

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

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