A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
Discover 1029 award-winning designs tagged Packaging on A Design Magazine.
In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.
Panpan is a limited edition gift box designed to hold brand products and selected gifts. The outer form is inspired by ancient Chinese food boxes, while the decoration follows the Chinoiserie style popular in Europe in the 18th century. Famous Chinese and French landmarks are combined with the brand character in hot stamped illustrations. The box is made of cardboard, with metal plates on the front and back. Wheat patterns on the side and bamboo patterns inside are embossed in gold paper. The flip lid is held closed by magnets.
Lay's Deep Ridged Spicy Flavor is a packaging design created for two limited edition snack flavors sold in China: Spicy Hot Strip and Spicy Stinky Tofu. The packaging was made to reach young consumers who look for a relaxed snacking break. Bold and energetic visuals state the spicy taste clearly. A playful mouth illustration sits at the center of the design. Dynamic food photography shows the two flavors at full strength. The result gives the limited edition range a lively and easily recognized identity.
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Constellation is a limited edition packaging design for collectible lighters. The packaging lights up through small dots on its surface, and the lights can be turned on one by one to form different zodiac signs. At the end of the effect, the lights slowly fade in and out. The light effect is rechargeable with a USB cable and lasts twelve hours when fully charged. The lighters hold onto the inner packaging with magnets, so the box can also be used as a display. A hidden triangular bar folds out at the back to make the packaging stand upright. Paper is the main material used.
Funny Eye Macau Sparkling is a drink packaging design for a beverage brand from Macau. The packaging covers a line of three flavours, and each flavour has its own colour palette. The graphics are inspired by the Ruins of St. Paul's in Macau. Curved, circular and rectangular shapes taken from the columns and windows of the monument are simplified and recomposed. A playful gaze motif drawn from the work of the Italian artist Tullio Garbari is added. The product names use a custom bold typeface with large letters and wide spacing. Each can measures 65 mm in diameter and 120 mm in height.
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Ryucan is a sustainable engine oil container inspired by samurai armor, emphasizing strength, resilience, and environmental responsibility. Made from ninety percent recycled high-density polyethylene, it reduces virgin plastic use while maintaining durability. Finite element analysis enabled a twenty percent weight reduction, optimizing transport and lowering emissions. It exceeds industry drop-test standards and withstands one hundred thirty-one kilograms at fifty degrees Celsius. Embossed branding replaces labels, improving recyclability and eliminating microplastic waste.
Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.
Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.
Kolompeh is a packaging design for traditional Kerman pastries that are filled with dates and sweetened with grape syrup. The box is made of cardboard coated with water-based materials to keep the packaging environmentally friendly. Illustration covers the surfaces, showing characters inspired by the ancestors of Kerman, with long mustaches and clothing decorated with Persian patterns. Gold and vivid printed colors suggest quality, and each color refers to a flavor. The pastries are arranged inside on food-grade wax paper. The design connects local art with the modern market.
Chavannes is a tea package created as a joint project between Chavannes Tea and the Dunhuang Museum in China. The package belongs to a seven-part series inspired by the ancient Silk Road, and this edition takes Dunhuang in Gansu Province as the main visual theme. Illustrations of the Flying Apsaras of the Dunhuang murals are combined with Wuyi Rock Tea to show the meeting of Silk Road and tea culture. The gift box is made of gray board and special paper with hot stamping, UV and relief printing. Two opposing drawers hold three small boxes each, and every box contains one tea bag.
Sincerely Glacial Orange is a fruit gift box designed for glacial oranges. The cover shows twelve oranges, each drawn from a different angle and arranged in a staggered pattern. The number twelve is a symbol of completeness in Chinese culture. The back of the box shows the landscape and landmark buildings of Chenzhou, the growing region of the fruit. The box is made of biodegradable rigid cardboard with a gloss film coating, four-color printing, laser and hot stamping details. Die-cut internal partitions hold and protect the fruit. A rope belt fastens the lid.
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The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.