Brand Identity

Discover 98 award-winning designs tagged Brand Identity on A Design Magazine.

Brand: Guangzhou Ruoyuchen Technology Co., Ltd. Design Type: Brand Identity Category: Graphic

Free

Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.

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Brand: Zi Huai Shen Design Type: Brand Identity Category: Graphic

K-Chic

K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.

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Brand: Yuk Pui Cheung Design Type: Brand Identity Category: Graphic

Moi Nivak

Moi Nivak is a brand identity created for an online retailer of contemporary collectibles. The retailer combines a select store and a design shop, offering daily collectibles and design items sourced from around the world. The identity system includes brand strategy, naming, stationery and a website. The primary typography is set in Sunset Gothic, a sans-serif typeface, and the word mark is a bespoke type design. The same typographic approach is applied across all brand communications to keep them legible, simple and direct.

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Brand: JBBC BRANDING CONSULTANCY Design Type: Brand Identity Category: Graphic

UltiSante

UltiSante is a brand identity created for a health product based on long term clinical research. The identity presents scientific innovation together with human care. Green is combined with deep gray to suggest innovation and the light of life. The green tone appears from inside the deep gray envelope, showing the key component of the product. Gold details add a sense of prestige, and a color gradient expresses the ongoing process toward better health. The identity is applied to an envelope, a light, a wall and a catalog.

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Brand: Salvita Bingelyte Design Type: Brand Identity Category: Graphic

Women of Wonder University

Women of Wonder University is a brand identity created for a twelve week course that prepares women for future work and life balance. The identity joins the first letters of Women of Wonder into the short word WoW, set in bold lettering. Pink stands for femininity and opportunity, light blue for openness and perspective, and dark blue for trust and knowledge. The colored logo is used on white backgrounds, while a white logo is used on bright backgrounds. The design gives the platform high visibility and energy.

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Brand: Timur Sharapiev Design Type: Brand Identity Category: Graphic

Doоlot

Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.

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Brand: Ruis Vargas Design Type: Brand Identity Category: Graphic

Superlimao

Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.

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Brand: Triangler Co., Ltd. Design Type: Brand Identity Category: Graphic

Holystone Recruitment

Holystone is an electronic component provider for 40 years. The piling square elements are made with their products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.

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Brand: Ryan Paonessa Design Type: Brand Identity Category: Advertising

Status Audio

Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.

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Brand: Chi Hao Chang Design Type: Brand Identity Category: Graphic

NYC Deal

NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.

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Brand: Ruis Vargas Design Type: Brand Identity Category: Graphic

Umano

Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.

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Brand: Salvita Bingelyte Design Type: Brand Identity Category: Graphic

Thirty Years Anniversary

Thirty Years Anniversary is a brand identity created to mark thirty years of restored diplomatic relations between Lithuania and Germany. The emblem highlights the number thirty and combines the two digits with the colors of the flag of each country. In larger applications the zero is cropped, so the layout stays clear, the text remains readable and the shape works as a graphic element. On a mug, the handle completes the cropped zero. Colored marks on a white background improve visibility. The identity frames public events and communication.

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