A Design Magazine

A Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on A Design Magazine.

Lay's Love Packaging

Lay's Love

Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers.

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Ten Years Planting Cycle Packaging

Ten Years Planting Cycle

Qinjianguo is a packaging design for iron stick yam powder. The product follows a ten-year planting cycle, in which the land rests and only one season of yam is grown every decade. Yam grown in such soil absorbs rich nutrients, and the pulp is made directly into powder. The box measures 120 by 120 by 150 millimeters. The graphics form a visual symbol of the number ten, built from swallows in spring, cicadas in summer, farming work in autumn, cedars in winter and plowing farmers. The imagery shows the seasons of the decade.

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Yukidoke Mitsu Fruits Package

Yukidoke Mitsu

Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.

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Alpine  Sprout Green Tea Packaging

Alpine Sprout

Alpine Sprout is a packaging design for alpine green tea grown in Wufeng County, Hubei Province, China. The tea grows on high mountains and cliffs, and picking the leaves is difficult. Abstract forms of steep mountains and Chinese calligraphy appear on the outer box to reflect the steep growing environment and the work of the tea pickers. A raised and recessed pattern on the side of the box recalls the ancient tea horse road. Degradable cardboard forms the outer box, and a degradable paper bag holds the tea inside.

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Plant Selected Beverage

Plant Selected

Plant Selected is packaging for a plant-based beverage. The bottle is made of PET and covered with a matte film, and measures 60 mm wide, 60 mm deep and 177 mm high. The design follows a minimalist style inspired by Scandinavian design, with a large area of white space. The key benefit, 6 grams of protein per 100 millilitres, is stated clearly. Many plant-based beverages use busy graphics that show ingredients and product images. The calm layout of Plant Selected is intended to stand out on the shelf and to present the drink as vegan nutrition.

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Alabear Gift Box

Alabear

Alabear is a gift box designed for the Chinese New Year of the Year of the Ox. The name comes from the Ningbo dialect, in which ala means our, so Alabear means our little bear. A bear mascot is the main design element, combined with images of the ox and the God of Wealth. The box measures 30 by 30 by 22 centimetres and holds red envelopes, spring couplets and a commemorative coin. The box is made of special paper, printed in CMYK with a red spot colour, and finished with bronzing and embossing.

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Gregory Donut Packaging

Gregory Donut

Gregory Donut is a paper-based packaging design for donuts sold as take-away food. All visible paper is food contact grade. The sleeve is made of high tenacity FBB paper, coated with a water-based matt varnish that protects the ink and printed with food grade soy ink. A ninety degree rotational structure allows the packer to form the box quickly, so the packaging can be shipped flat. Each box holds six donuts, and two sleeve handle sizes suit six or twelve pieces. Navy blue graphics with donut and wheat illustrations recall sailor culture.

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Xiaoxiancao Tea Bag

Xiaoxiancao

Through the study of the origin of tea bags, the designer determined the story in the Tang Dynasty, and took the tea drinking with the sleeves covering the mouth as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.

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Kampot Packaging

Kampot

Kampot is a family-run business named after the place of origin of their product conception. They are primarily into skincare products and use traditional methods to develop each product by hand using natural ingredients. The packaging is designed to reflect on their ancestral origins and the pure nature of their products. It hence has a mix of a modern and vintage personality, to provide a sense of heritage and culture that the brand carries. While keeping it minimal and pleasant, making it relevant for today's market.

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Shacheng 1976 Wine Packaging

Shacheng 1976

Shacheng 1976 is a packaging design for wine bottles. The cap combines a crown form with diamond shapes. Two grape leaves wrap the lower part of the bottle, as if the wine is held in the palm of a hand. The bottle wall is transparent and gold is used as the main color. The closure joins a screw-top outer cap with a metal oak inner plug, so the bottle can be opened by hand and closed again for collection and display. The outer cap supports the inner plug and prevents leakage when air pressure rises. The design honors Shacheng, a town long known for winemaking.

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Glorium Saffron Packaging

Glorium

The Glorium package consists of three parts. The outer cylinder has symbols of flowers that grow from the ground to the sky. The inner base has a crown in which the main glass is placed and adds to its beauty. The descriptions of saffron are written inside the crown. The third part is saffron glass, the twist inspires the lid, which is inspired by saffron flowers and the body in saffron branches, and the reflection of light in it multiplies the beauty of the red color saffron.

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RedDog Adult Pet Food Packaging

RedDog Adult Pet Food

RedDog Adult Pet Food is a packaging design for a new nutritional formula staple food for cats and dogs. The visual center of the package carries the Roman numeral 1, which stands for new content and a new start. Simplified animal images show whether the food is suitable for cats or for dogs. A strong contrast of color tones improves visual recognition. The package is an octagonal sealed PET doypack with a sealing brace, so the pack can be opened repeatedly and kept closed. The design aims to strengthen brand recognition and to show product quality.

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